Loyalty programs

A loyalty program is a simple way to thank the guests who keep coming back. You decide what a guest has to do to earn a reward — for example, complete a certain number of bookings — and what that reward is, such as a discount or a free item. Once the program is active, your guests work towards that reward every time they dine with you.

How a loyalty program works

Every program has two halves:

The condition — what a guest has to do to earn the reward.
The reward — what they get for reaching it.

You set both when you create the program. Today the condition counts completed bookings: you choose a number (the Threshold), and a guest earns the reward each time they reach it.

Because the condition is worded as “every N completed bookings”, the same guest can earn the reward again and again. If you set the threshold to 10, a regular earns the reward at their 10th completed booking, again at their 20th, and so on. Only bookings that were actually completed count towards it — cancellations and no-shows do not.

How rewards are earned and redeemed

Earning is automatic. You do not hand out rewards by hand — the program keeps count of each guest’s completed bookings for you. When a guest reaches the threshold, they have earned the reward you described.

Redeeming is the reward you promised. The reward is whatever you type into the Reward Description, so write it as a clear instruction that both your team and your guests understand — for example, “10% off your next visit” or “a free dessert”. When an eligible guest returns, your team simply honors that reward at the table. Keeping the wording specific means anyone on your team knows exactly what to give.

Create a loyalty program

In the left sidebar, open Loyalty Program.
Click Create Program in the top-right. (If you have no programs yet, you can also use the Create Program button in the middle of the empty page.)
Enter a Program Name — this is what you will recognise it by, for example “Regular Diner Rewards”.
Optionally add a Description to remind your team what the program is for.
Leave the Active switch on to start earning straight away, or turn it off to set the program up now and switch it on later.
Under Earning Condition, keep the Condition Type on Completed Bookings and set the Threshold — the number of completed bookings a guest needs.
Under Reward Details, choose a Reward Type, then fill in the Reward Description.
Click Create to save the program.

Choosing a reward type

Under Reward Type you have three options. All three need a Reward Description; the description is what your team reads when honoring the reward.

Discount

A percentage off. Choosing this reveals a Discount Percentage field where you enter a number from 1 to 100. Use the description to say what it applies to, for example “15% off the bill”.

Free Item

A complimentary dish or drink. Describe exactly what the guest gets, for example “a free glass of house wine”.

Custom

Anything else you want to offer. Write the whole reward in the description, for example “priority booking on weekends”.

Activating and deactivating a program

A program only earns rewards for your guests while it is Active — you can see each program’s status on its card as an Active or Inactive badge. To change it, open the program’s … menu and choose Activate or Deactivate.

Deactivating stops guests from earning new rewards, but any rewards they have already earned are kept. This is useful for seasonal offers you want to pause and bring back later.

Editing and deleting a program

To change any detail of a program, open its … menu and choose Edit. This reopens the same form with the current values filled in; make your changes and click Save.

To remove a program, open its … menu and choose Delete, then confirm in the Delete Loyalty Program dialog.

Managing bookings — completing bookings is what moves guests towards their rewards.
Customers & Loyalty — the rest of this section.