Customers & loyalty

Every time a guest books a table, Eighty-Six remembers them. Over time that builds a directory of your customers — who they are, how to reach them, and how often they visit. On top of that, you can set up loyalty programs that reward your regulars for coming back. This section covers both.

Before you begin

Your customer directory lives on the Customers page in the left menu, and loyalty programs live on the Loyalty Program page. The directory is available on plans that include customer management and needs the View customers permission. Loyalty programs are available on plans that include loyalty programs and need the View loyalty programs permission. As the restaurant owner you have every permission by default; an employee only sees these pages once you grant them.

Two sides of the same thing

• Customers are a record of the people who dine with you. You do not add them by hand — a customer profile is created automatically the first time someone makes a booking, and it grows with every visit. Each profile keeps their contact details, private notes for your team, and a running history of their bookings.
• Loyalty programs are the rules you set for rewarding repeat visits — for example, “every 10 completed bookings earns 10% off the next visit.” You decide the condition and the reward, and Eighty-Six tracks each customer’s progress toward it.

Together they help you recognise a returning guest, remember what matters to them, and give your best customers a reason to come back.

The Customers page. Everyone who books with you appears here, with a quick view of their visits and no-shows.

Where to go next

Customer directorySearch your guests, open a profile to see their contact details and booking history, and add private notes for your team.

Loyalty programsCreate programs that reward regulars, set the condition and the reward, and switch a program on or off whenever you like.

Each loyalty program is a card showing its earning condition, its reward, and whether it is active.

Tip

Customer profiles fill in on their own as guests book — there is nothing to set up first. The sooner you take bookings through Eighty-Six, the richer your directory becomes.

Related

• Customer directory
• Loyalty programs
• Managing bookings
• Your team and permissions