Analytics

Analytics turns your day-to-day bookings and booking-page traffic into a picture you can read at a glance. It answers questions like: are bookings trending up, which days and time slots are busiest, where are your bookings coming from, and how many people are visiting your public booking page. Everything is calculated for you — there is nothing to set up.

Before you begin

Analytics lives on the Analytics page in the left menu. Available on plans that include analytics. You need permission to view restaurant details (restaurants.read) to open the page. As the restaurant owner you have every permission by default; an employee needs it granted to their role.

What the dashboard shows

The Analytics page always reflects the restaurant you currently have selected in the switcher at the top of the sidebar. If you manage more than one location, switch restaurants to see each one’s numbers.

The page is split into two tabs:

• Bookings — everything about the reservations you take: totals, trends, your busiest days and time slots, where bookings come from, cancellations, and party sizes.
• Page Visits — traffic to your public booking page: how many people visit, where they come from, and what devices they use.

Both tabs share the same date-range and detail controls at the top, so whatever period you choose applies to both.

Choosing a date range and detail level

Two dropdowns at the top right control what period you are looking at and how finely it is broken down.

1. Open Analytics from the left menu.
2. Use the range dropdown to choose Last 7 days, Last 30 days, Last 90 days, or Last year. The page opens on Last 30 days.
3. Use the detail dropdown next to it to switch between Daily, Weekly, Monthly, and Yearly. This controls how the “over time” charts are grouped.

When you pick a range, the detail level is set to a sensible default — daily for short ranges, weekly or monthly for longer ones — but you can always change it afterwards.

The range and detail dropdowns sit above the tabs and apply to both Bookings and Page Visits.

The Bookings tab

This is the default view. Across the top sit four summary tiles for the selected period:

• Total Bookings — how many bookings fell in the range.
• Total Guests — the total number of guests (covers) across those bookings.
• Avg. Bookings/Day — the average number of bookings per day, with the average guests per day shown underneath.
• Avg. Party Size — the average number of guests per booking, with the number of active days (days that had at least one booking) shown underneath.

Below the tiles are the panels:

• Bookings Over Time — a trend chart plotting Bookings and Guests for each period. The grouping follows the detail level you chose, so a longer range viewed monthly gives you a smoother, big-picture line.
• Busiest Days — a bar chart of guests by day of the week, Monday through Sunday, so you can see which days draw the biggest crowds.
• Busiest Time Slots — a bar chart ranking your time slots by guest volume, using each slot’s start and end times. This tells you whether early or late sittings fill up.
• Booking Sources — a chart showing where your bookings come from, each with its share as a percentage. Sources are Booking Page, CRM, Phone, Walk-in, and API.
• Cancellations — the number of Cancelled bookings and No Show bookings, each with its rate as a percentage, next to the Total Bookings they are measured against.
• Party Size — the average guests per booking as a headline figure, then the Min, Most Common, and Max party sizes, and the total bookings behind them.

The Bookings tab: summary tiles, the trend chart, and your busiest days and time slots.

Booking Sources, Cancellations, and Party Size give you the health of your bookings at a glance.

The Page Visits tab

Switch to Page Visits to see traffic to your public booking page. Five summary tiles run across the top:

• Total Visits — all visits to your booking page in the range.
• QR code visits — visits that arrived through a QR code link.
• Direct Visits — visits with no tracked source, such as someone typing your address or using a bookmark.
• Custom Domain — visits that came through your own website address.
• Active Days — days with at least one visit.

The panels below break that traffic down:

• Page Visits Over Time — a trend chart of visits for each period, split by traffic source.
• Traffic sources — a bar chart of the websites sending visitors to your page, showing the top ten. Visits with no referring site are grouped as “(direct)”.
• Device Split — a chart breaking visits down by Mobile, Desktop, and Tablet, each with its share.
• Top Countries — a ranked list of the countries your visitors come from, up to ten, each with a visit count and its share.

The Page Visits tab measures traffic to your public booking page.

Tip

If a panel reads “No data available for this period”, there simply were no bookings or visits in the range you picked — widen the range or check that the period covers days you were open. Page Visits only starts filling in once your booking page is published and people begin visiting it, so a brand-new page will look empty at first.

Related

• Managing bookings
• Service periods
• Time slots
• Your booking page
• Switching restaurants